History and Philosophy

A journey through history and cuisine

Discovering the roots of flavor.

Who I Am

My name is Mattia Cogno, and I am the creator of Gusto Semplice.

I was born in Alba, in the heart of the Piedmont hills, a place synonymous with gastronomic excellence. Since childhood, my life has been enriched by the aroma of sauce slowly cooking in my grandmother’s kitchen and long Sundays spent making fresh pasta with my family. These experiences are not just precious memories; they have become my inspiration and starting point.

With Gusto Semplice, I want to bring those same emotions to the streets, sharing the flavors of my land, prepared with high-quality ingredients and a love for tradition.

My philosophy: simplicity and quality.

The name “Gusto Semplice” perfectly reflects my philosophy. I firmly believe that when you use excellent raw materials, there’s no need for elaborate preparations. Simplicity allows the authentic flavors of the ingredients to shine.

Every dish I offer is prepared with care, using ingredients I know personally. My suppliers are small, trusted producers, often local artisans who share my passion for quality and respect for nature. From hand-made ravioli crafted with high-quality flour to Alba hazelnuts that enrich my desserts, everything is designed to give you the best.

What makes Gusto Semplice unique?

Unlike many food trucks, I know the story behind every single ingredient I use. I am not just a chef; I am an ambassador of Italian traditions.

I collaborate with farmers, winemakers, and artisans who, like me, believe that quality comes from care and passion.

My food truck is not just a place to eat but a culinary journey that will help you discover the true flavors of Italy, far from trends and imitations.

Every dish tells a story:

Fresh pasta made following my grandmother’s recipe, the truffles I searched for with my father in the hills of Alba, and the hazelnuts patiently cultivated by generations of families.

Gusto Semplice: an Experience to Live

Typical tastes from our tradition made with carefully selected raw materials.

A Deep Connection with My Land

Deep roots, authentic flavors.

Alba is famous for truffles, wine, and hazelnuts, and it is precisely from these treasures that my cuisine is born. When I think of truffles, I remember the pride I felt as a child while accompanying my father to search for them, with our faithful dog by our side.

Those moments strengthened my deep connection with the land and the cuisine it inspires. Wine is also an integral part of my journey. Growing up, I learned to respect the work of those who cultivate the vines and understand that wine is more than just a drink: it is conviviality, tradition, and a symbol of Italian culture.

Gusto Semplice: an experience to live

I want every dish from Gusto Semplice to make you feel as if you were at my home, sitting at the family table. My mission is simple: to bring you the authenticity and quality of Italian food, wherever you are. Every bite is an invitation to slow down, enjoy life, and rediscover the pleasure of dining.

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